We all recognise the importance of having a strong web presence for our businesses and interacting with our online audiences. But what exactly does that entail and how can it best be used to convert clicks to leads and leads to sales?
A Digital Marketing Strategy is exactly that: a detailed and frequently updated plan for creating a solid web presence and leveraging it to grow your business. But a web strategy is more than simply putting up a beautifully designed website and waiting for thousands of web users to start clicking away. The design of your online marketing strategy is the keystone element upon which the execution of all of your digital marketing campaigns will be based. This is the foundation of your online presence and the degree to which you get it right will determine the success of your every action in the online arena.
We offer you the full spectrum of web marketing solutions in a package tailored to your business’ unique requirements.
Your Strategy, Tailored to Your Business
We understand that your online presence is an extension of your business and we design your online marketing plan to align with your business strategy so that the two compliment one another. We do a complete analysis of your company’s purpose and ethos, its systems and its values and we design a strategy around your company’s aims and requirements.
When designing your website, the aim is to attract interest and engage your audience(s) and to get your message across. We combine sound design principles with due consideration for your different audiences’ varying needs.
Although aesthetics has an essential role to play in the ultimate success of your site, balance is paramount and cannot be superseded
Search Engine Optimisation
The right tools correctly utilised and content of high integrity can make all the difference between a site that is easy to find and one that no-one knows about.
As search engine technology evolves, so must the search engine optimisation tactics employed by the digital marketer if his website is to retain its relevance. Dated SEO methods can, in certain instances be even more detrimental than no SEO at all.
Once we’ve built your presence on the web, optimised it for search engines and are ready to engage your public, we’ll run frequent, well-researched campaigns to keep them up to speed on your business’ latest developments and offerings. Carefully formulated and competently managed, these campaigns can drive your online marketing initiatives beyond all your expectations. We will design, draft, distribute and monitor your entire email campaign from start to finish and then furnish you with a full report on the efficacy, together with recommendations for future campaigns, after the fact.
It may be easy to underestimate the power of social media in the marketing world but to do so would be a grave mistake. Different social media platforms offer insights into different markets and access to direct feedback from potential clients. There has never been a more exciting time in terms of interaction with audiences and gathering real-time data with regard to puplic perceptions of and sentiment toward one’s brand or product. We offer the full range of social media services, from the creation of campaigns to content and community management.
Components & Content
Each of the components listed above represents a facet of the integrated whole that is Digital Marketing. Well planned campaigns built around these tools and platforms can change your business forever, provided that the cardinal rule of digital marketing is always obeyed: Content is king.
However cleverly planned, perfectly designed or timeously released, none of the above will be in any way effective if the content provided does not satisfy end user requirements. When someone clicks onto your site for the first time, you only have a few seconds in which to capture their attention before they click away again. If the content on your site delivers the information they are looking for, they are likely to stay and may do business with you. If not, you’ve lost that visitor, most likely for good. As long as your audience is provided with fresh, interesting and relevant material, you can count on some measure of success in your digital endeavours.
Combine superior content with superlative design concepts, good timing and sound optimisation and you have a winning strategy.